Silver sulphate free

Description
Our Silver Sulphate-Free Shampoo is specially formulated for those with silver, grey, and blonde hair, helping to neutralize brassy tones and enhance vibrant color. This gentle cleansing formula washes away impurities without stripping hair of its natural oils, preserving the hair’s health and color vibrancy. It’s enriched with conditioning agents and antioxidants that protect the hair, prevent color fading, and ensure your locks remain soft, luminous, and manageable.
Ingredients
Aqua (Water), Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Glyceryl Stearate, Glycerin, Cetearyl Alcohol, Lauryl Betaine, Amodimethicone, Xanthan Gum, Sodium Hydroxide, Tocopheryl Acetate, Panthenol, Benzyl Alcohol, Benzoic Acid, Dehydroacetic Acid, Tocopherol, CI 60730 (Ext. Violet 2)
Some key ingredients and why we use them
Sodium Cocoyl Isethionate

Why we use it
A gentle surfactant derived from coconut.
Whats the benefits
Provides soft and creamy foam, cleanses the hair without harsh stripping, ideal for sensitive scalps and delicate hair fibers.
Sodium Lauroyl Sarcosinate

Why we use it
A mild cleanser with foam-boosting properties.
Whats the benefits
Effectively removes oils and dirt, offering a deep clean that’s gentle on color-treated hair.
Amodimethicone

Why we use it
A silicone-based polymer that provides superior conditioning.
Whats the benefits
Smooths the hair cuticle, providing excellent shine and color protection, reduces static and frizz.
Xanthan Gum

Why we use it
A humectant that binds to and holds moisture.
Whats the benefits
Penetrates the hair shaft to moisturize from within, repairs damaged hair, and adds luster and sheen.
This Silver Sulphate-Free Shampoo is your go-to solution for maintaining the beauty of cool-toned hair colors. Its formula not only cleanses and conditions but also corrects color fading and discoloration, ensuring your hair remains vibrant, healthy, and beautifully toned with regular use.
Wet your hair thoroughly to ensure the shampoo can be evenly distributed. Dispense a sufficient amount of shampoo into your hands and emulsify it between your palms before applying it to your hair. Apply the shampoo mainly to the scalp and roots first, using gentle massaging motions to cleanse effectively without irritating the scalp. Spread the lather through the lengths of your hair to address any buildup or residues. Leave the shampoo in your hair for 1-2 minutes to allow the violet pigments to work on neutralizing brassy tones. Rinse thoroughly with lukewarm water, ensuring all shampoo is washed out to prevent any residue that could affect hair texture or color. and repeat always shampoo 2 times Follow with a conditioner or a mask to hydrate and further enhance color correction.
specifically formulated for those with blonde, silver, grey, or white hair, helping to maintain cool tones by neutralising unwanted yellow or brassy hues. Ideal for those looking for a gentle cleanse that won’t strip hair of its natural oils or colour, preserving the vibrancy and health of treated hair. Suitable for users with sensitive scalps, as it is free from harsh sulphates, providing a milder cleaning experience. Recommended for anyone wanting to enhance and extend the life of their colour treatment, ensuring their hair remains bright and fresh-looking. This shampoo is an excellent choice for maintaining the cool tones of light-colored hair, offering both color correction and gentle cleansing to ensure hair remains healthy and vibrant.